It’s a question that we at Media-Corps answer a lot. Usually many U.S. based companies and media agencies are under the impression that there aren’t really many important differences in how Canadians and Americans consume media.
After all, isn’t Canada just a colder version of the U.S.?
Well, not exactly. To explain, we created an infographic displaying the most important differences in Canadian and American media consumption habits.
Here are some of the highlights:
- Canadians watch less TV than Americans
- Canadians love sports — even sports that are traditionally considered American (we’re talking about football!)
- Think newspapers are going the way of the dodo? Not in Canada! But magazines are a different story. . .
- Canadians are simultaneous media consumers, often browsing the Internet while watching TV or listening to the radio
- Canadians are more social (on the Internet)
Check out the infographic here — it’s a free download, and you might learn something new or even have a eureka moment!