While most Canadians live very close to the U.S. border, Canadian culture and media consumption habits are unique. And a lot of these unique characteristics arise from the differences in the demographic makeup of the two countries. As U.S. brands and media agencies know well, it’s absolutely critical to understand your audience.

To give you a better understanding of your Canadian audience, we have designed an infographic displaying the key demographic differences between Canada and the U.S.

Here are some of the most crucial insights pulled from the infographic:

Did you know . . . ?

  • Almost 20% of the Canadian population lives within the Greater Toronto Area
  • Canada has a larger proportion of people of Asian descent than the U.S., but a lower proportion of people of both African and Latin American descent
  • Only 58% of Canadians consider English their first language, compared to 80% in the U.S.

Don’t let this important information pass you by . . . download our free infographic for more Canada vs. U.S. demographic insights.

Also, check out our resources page for more infographics, media kits, and special media opportunities.