The population of the Canadian trifecta of Toronto/Montreal & Vancouver all would rank in the top six of American markets. Out-of-Home is one way you can effectively target the individual markets you want.

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MARKET POPULATION (000’s)
NEW YORK CITY 8.6
TORONTO 5.5
LOS ANGELES 4.0
MONTREAL 3.8
CHICAGO 2.8
VANCOUVER 2.3
HOUSTON 2.3
PHILADELPHIA 1.6
PHOENIX 1.6
SAN ANTONIO 1.5
SAN DIEGO 1.4
DALLAS 1.3
OTTAWA 1.2
CALGARY 1.2
EDMONTON 1.2

SOURCES: JULY 1, 2015 U.S. CENSUS BUREAU; 2011 CURRENT RESULTS