Out-of-Home Impact in a Media Mix – Toronto
Our partner Pattison Outdoor released a case study on how out-of-home (OOH) advertising can improve the impact of your existing radio and newspaper campaigns, without additional spending.
You’ll get qualitative and quantitative data on scenarios using different media habits, costs, and impacts in the Toronto market, including:
- How OOH generates more impressions than both radio and newspaper
- How you can reach 70% of your target market with a $250,000 OOH budget
- How adding OOH to radio campaigns can enhance your impact by 38-89%