Determining the Relative Value of OOH Marketing

Our partner Pattison Outdoor commissioned a study on the spend, influence, and value of out-of-home (OOH) marketing compared to TV marketing.

In the study you’ll find succinct results of a survey delivered to 2,000+ adults aged 18-65 in Toronto and Montreal. Key findings include:

  • OOH generated greater brand recall per ad dollar spent in 7 out of 8 campaigns
  • Respondents who recalled seeing, reading, or hearing ads reported higher brand ratings
  • OOH ads were associated with higher ratings than TV ads

Please fill out the form to download the study.