BrandScience: Maximizing Advertising ROI
Our partner Pattison Outdoor released an international trend analysis on the return on investment (ROI) of out-of-home (OOH) advertising.
You’ll get real-world insights into OOH advertising results, including:
- How the ‘OOH multiplier affect’ enhances the ROI of ads on other media channels
- The average ROI for OOH ads between 2002 and 2009 (Hint: it’s high!)
- The average ‘half life’ of OOH ads and how to increase it with complementary TV and online campaigns