Programmatic Advertising in Canada

The Solution for Multimedia Advertisements in the Canadian Media Marketplace

Programmatic Digital Advertising Expertise in Canada

At Media-Corps, we have stayed on the cutting edge of technology and advertising trends by developing our expertise in programmatic advertising, one of the fastest growing forms of media buying. Our experience in this industry has shown that programmatic ad placements really work.

Working with our partner, Eyereturn, we use the best ad technology combined with location-based targeting, re-targeting, and search re-targeting to get your message in front of Canadian eyes.

Programmatic Advertising Market Trends

Before programmatic media buying technology was available, buying online ad space was a tedious and often ineffective process. By using the best programmatic media buying technologies, we can streamline and automate the process.

Advertisers have already recognized the benefits of programmatic solutions — particularly in Canada, where programmatic solutions are more widely used than in the U.S. Premium programmatic spending in Canada was already $11.9 million in 2014; by 2018, it is poised to reach $226.4 million.

By using programmatic media buying solutions, you have access to a huge pool of engaged Canadian consumers. When searching for information on products or particular brands, Canadians are more likely to use a search engine than any other medium.

Contact us today to learn how we can help with your next programmatic marketing campaign.

How Canadians find information about brands/products . . .

  • 93% use a search engine
  • 63% review the brand or product website
  • 47% visit a product review website
  • 15% search a news website
  • 14% visit the Facebook page of a brand or product

Our Programmatic Partner

Our programmatic media partner, Eyereturn Marketing, builds technology for integrating digital advertising campaigns into one system. Through our partner, we can connect you with the right consumers on the right websites at the right time.

Sources:
1. International Data Corporation, “Forward Markets 2013-2018: Moving Direct Display Ad Sales onto the RTB Platform”, sponsored by The Trade Desk, March 2014 (eMarketer.com).
2. Fleishman-Hillard, “2012 Digital Influence Index: Understanding the Role of Internet in the Lives of Consumers”.
3. Ibid.