Multi-Platform Advertising with La Presse
Based in Montréal, La Presse is a French-language news medium of record in Canada whose content is available on several platforms: the innovative La Presse+ digital edition for tablets (more than 580,000 readers every week), the website LaPresse.ca (2.1 millions unique visitors each month), the La Presse Mobile application for smartphones (440,000 unique users each month) and the Saturday paper version of La Presse (circulation 125,000 copies). La Presse is the premium digital news company in the Province of Quebec with 1,513,000 readers every day on its digital platforms.
La Presse+ – an innovative digital edition for tablets
La Presse+ is a digital edition for iPad and Android tablets that blends the best of print, web, mobile and video. Advertise in La Presse+, and reach more than 580,000 readers every week. La Presse+ reaches a young, educated audience with strong purchasing power: 63% of readers are young adults aged 25-54, 44% of readers are university graduates, and 47% of readers enjoy purchasing power greater than $100,000. With an average browse time of 40 minutes on weekdays, 50 minutes on Sundays, and 60 minutes on Saturdays, La Presse+ delivers outstanding reader engagement. It offers more than 30 different ways to interact with readers and delivers a truly immersive experience. We have a long history of working alongside La Presse to help companies create targeted advertising campaigns. Moreover, we have access to additional insights on Quebec consumers to supplement La Presse’s ad intelligence.