montreal winter

As you know, most of Canada is pretty cold in the winter months (with the exception of parts of British Columbia, that usually experience much more temperate and rainy weather). So it should come as no surprise that media consumption shoots through the roof. We are inside more and watch more TV, read more news and magazines and spend more time on social and other digital media (often all at the same time). Our commutes are also longer due to the weather, so we have more exposure to outdoor messages and radio listening increases. All of this increased media usage must come at a premium, no? NO! It comes as a tremendous discount because demand is lower. There is no better time to engage Canadians at a great value. We can help your money go even further.

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