A study from Videology revealed that cross-screen video advertising campaigns in Canada grew by 44% in the fourth quarter of 2015. The study also found that more and more companies are moving beyond desktop ads toward cross-platform advertisements that leverage mobile and over-the-top devices. 

While mobile-only accounted for just 7% of all ad campaigns, a full 33% of all campaigns targeted desktop and mobile, while 12% targeted desktop, mobile, and over-the-top.

The results show that advertisers are increasingly comfortable going beyond traditional desktop ads, which makes sense given the huge growth in mobile content consumption.

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