Coup de Pouce, a leading French language magazine with over 1.4 million multi-platform readers, has just published a very distinctive ‘All White’ front cover in partnership with the Milk Producers of Quebec. And it doesn’t stop at the cover, the whole magazine integrates milk and creative use of the color white.

The client is also integrated into the cooking section with three special recipes and a cut-out glass of milk opening the pages. The white theme has also been carried through to the style and home sections, where there is content such as a feature on white clothing and furniture.

Talk to us today about doing something ‘special’ for your business to stand out with Canadians – even smaller budgets can make big differences by doing something new.

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