The Growth of ‘TV my Way’ in Canada

The Growth of ‘TV my Way’ in Canada

Media Technology Monitor (MTM) recently published research that reiterated what we’ve heard over the past several years: Cable TV viewership is on the decline and non-traditional TV viewership is on the rise. There is an emerging category of viewers who don’t have...
Is TV Advertising a Missed Opportunity?

Is TV Advertising a Missed Opportunity?

Our last blog post explored the evidence showing that Conventional TV advertising sales in Canada are stalling. Advertisers are increasingly turning to Specialty TV and digital video ads, which offer better audience targeting and ROI measurement capabilities. But the...