Boxing Day

Boxing Day originated as the day that servants and tradesmen would traditionally receive a ‘Christmas Box’ from their employer in the Commonwealth nations. Given that these employees were expected to wait on their masters on Christmas Day, they would receive a ‘box’...

Creativity with Quebecor

Coup de Pouce, a leading French language magazine with over 1.4 million multi-platform readers, has just published a very distinctive ‘All White’ front cover in partnership with the Milk Producers of Quebec. And it doesn’t stop at the cover, the whole...

Investing in Canada

As you know, most of Canada is pretty cold in the winter months (with the exception of parts of British Columbia, that usually experience much more temperate and rainy weather). So it should come as no surprise that media consumption shoots through the roof. We are...