The Growth of ‘TV my Way’ in Canada

The Growth of ‘TV my Way’ in Canada

Media Technology Monitor (MTM) recently published research that reiterated what we’ve heard over the past several years: Cable TV viewership is on the decline and non-traditional TV viewership is on the rise. There is an emerging category of viewers who don’t have...
Bell Media Launches 2 New Digital Video Products

Bell Media Launches 2 New Digital Video Products

At Bell Media’s recent upfront event, the company announced 2 new digital video advertising products, among other business updates. One of the new products is dynamic ad insertion for video on-demand (VOD). This means that Bell can now swap ads that would otherwise be...