Is TV Advertising a Missed Opportunity?

Is TV Advertising a Missed Opportunity?

Our last blog post explored the evidence showing that Conventional TV advertising sales in Canada are stalling. Advertisers are increasingly turning to Specialty TV and digital video ads, which offer better audience targeting and ROI measurement capabilities. But the...
Toronto Star Launches Brand New Website

Toronto Star Launches Brand New Website

The Toronto Star is in the midst of a digital transformation. First, they released the Star Touch tablet app, which vastly improved the way that readers consume news and multimedia on mobile devices. The Star has also invested in digital properties through its Digital...
New Study: Demystifying Traveler Attribution

New Study: Demystifying Traveler Attribution

A new study produced by Expedia Media Solutions and MillwardBrown Digital revealed insider insights into traveler attribution on travel-related websites. What’s Traveler Attribution? Essentially, attribution is the act of identifying the user actions (sometimes called...